The Importance of Using Pro 2A Technology for Firearms Businesses

A History of Shifting Policies: The Challenge for Firearms Businesses

Over the years, many well-known technology platforms have shifted their policies to restrict or prohibit firearms-related transactions. Businesses once relying on these platforms often find themselves scrambling for alternatives, highlighting the importance of “cancel-proof” technologies for the firearms industry. Here are some notable examples:

Shopify: Initially supportive of firearms merchants, Shopify changed its Acceptable Use Policy in 2018 to ban certain firearms and accessories. This sudden change led many businesses to transition to firearms-friendly platforms such as BigCommerce or self-hosted solutions like WooCommerce or Adobe Commerce, where merchants retain full control over their operations. Read more.

Authorize.net: Once a reliable payment gateway, Authorize.net began refusing to process transactions for firearms merchants around 2010, causing significant disruptions. Read more.

eBay: After the Virginia Tech shooting in 2007, eBay banned the sale of firearms and related components, forcing merchants to move to platforms like gunbroker.com and guns.com. Read more.

Facebook/Instagram/Google: Initially more neutral, these platforms gradually introduced strict policies prohibiting private firearm sales and heavily restricting advertisements related to firearms and accessories. Notably, Google updated its policies in 2012 to explicitly ban firearm ads. Read more.

Salesforce: In 2019, Salesforce updated its acceptable-use policy to prohibit retailers from using its e-commerce software to sell a range of firearms and related accessories. Read more.

Possibly more frustrating, however, are the countless instances where platforms with vague policies suddenly banned businesses without warning—even after giving them prior approval.

2aTechStack: Pro-Firearms Technology Solutions

So how can you make sure you’re using the right technology?

2aTechStack.com solves this problem with “cancel-proof” solutions tailored for retailers and manufacturers. Their USA-operated expertise ensures you can run your business with freedom, security, and confidence.

Key Offerings

• Website Hosting and E-commerce Platforms: Utilizing Cloudflare CDN, WordPress, and WooCommerce, 2aTechStack ensures fast, reliable, and scalable hosting for both informational sites and online stores, providing peace of mind to merchants.
• FFL Compliance Tools: In partnership with Automatic FFL, 2aTechStack provides merchants the tools to efficiently manage FFL compliance, simplifying the process without compromising adherence to legal standards.
• Data Services: From product inventory synchronization and AI-assisted SEO to automated Minimum Advertised Price (MAP) protection, 2aTechStack helps businesses optimize their operations and maintain accurate listings across platforms.
• Payment Processing Solutions: Through GOAT Payments, merchants gain access to reliable, firearms-friendly payment processing backed by a resilient infrastructure.

Strategic Partnerships for Robust Infrastructure

2aTechStack.com collaborates with key industry players to deliver an exceptional user experience:

• American Cloud: Providing an all-American alternative to Big Tech, their secure and independent cloud infrastructure ensures operational control for businesses in regulated industries.
• Gridpane: Empowering businesses to create fast and scalable e-commerce platforms, Gridpane combines advanced tools, security, and developer-friendly features for optimal performance.
• Automatic FFL: Enabling merchants to efficiently manage firearms-friendly shipping compliance through their tools and integrations.
• GOAT Payments: Specializes in providing payment processing solutions tailored specifically for the firearms industry. By leveraging partnerships with multiple underwriting banks, they offer a resilient infrastructure that ensures merchants can continue processing transactions seamlessly, even if one bank withdraws support.
• Coriolis Agency: Provides comprehensive marketing solutions including website design, firearms-specific SEO, email marketing, social media management, PPC advertising, and analytics - ensuring businesses have both secure technology and growth tools.

Featured in The Outdoor Wire

2aTechStack’s innovative approach to supporting firearms businesses has been recognized in the industry. The Outdoor Wire recently featured an article highlighting the company’s role in providing technology solutions tailored for the firearms community.

Visit 2aTechStack.com to learn more and schedule a consultation.